Account Manager
Top-performing and award-winning Account Manager with more than 20 years of accomplishments in account management, sales and marketing, and customer relationship management in competitive marketing and advertising sectors. Broad-based success and keen business acumen for optimizing multilevel accounts through strategic sales planning, market trends analysis, and cultivation of long-term customer relationships for generating new markets and revenue streams. Adaptive self-starter with unique talent and skills-set for identifying key channels for client prospecting, creating customized solutions to client needs, and translating concepts into actionable outcomes for maximum impact. Effective communicator for team leadership, mentoring, and collaboration for organizational success.
CORE COMPETENCIES
- Revenue Growth
- Digital Marketing
- Business Relationships
- Account / Territory Management
- New Client Prospecting
- Sales/ Advertising/ Marketing
- Strategic Market Planning
- Graphic Ad Creation
- Social Media Management
Digital Media Representative
Digital Marketing Specialist
Sales Manager / Point of Sale Division
CARS.COM
DEX MEDIA
SCOT BUSINESS SYSTEMS
2016 – 2019 1991 – 2016 1989 – 1991
- Responsible for selling value-based online advertising solutions to Franchise and Independent automotive dealerships
- Create and manage relationships with area automotive retailers by demonstrating value as an on-line marketing strategy consultant
- Negotiate, manage, and monitor all contracts along with accounts receivable
- Increase shopper engagement and customers’ brand recognition through the use of the Cars.com platform
- Consult on the effects of social media, online reputation management, SEO, SEM campaigns, and mobile advertising
- Train customers and colleagues on topics such as Google Analytics, customer engagement, and technical instruction
- Consult with clients on their overall marketing strategies, budgets, and media plans in order to ensure increased brand awareness and market share along with maximum ROI
- Train business owners and managers on how to most effectively use online marketing tools and analyze their results
- Oversee successful management of more than 300 accounts annually, focusing on growing online marketing solutions, and diversifying marketing reach across print and digital platforms
- Up-sell clients to Business Marketing Automation Software and present software features
- Annually negotiate contracts for every Client, fully proving value of all working campaign products.
- Create effective advertising campaigns, based on Business interview analysis
- Present social media, online reputation management, SEO, SEM and mobile advertising campaigns to best facilitate business growth in a competitive business environment.
- Provide in-depth analyses and reports regarding current running campaigns and suggest further products or campaign adjustments as needed
- Ensure long-term client satisfaction through high impact and effective marketing programs
- B2B cash register sales in the Miami Valley / Dayton area
- Presentations /Retail Point of Sale /Cash register and custom computer bar code inventory systems
- OEM Dealer for TEC America, OMRON & CASIO
- Food Service Industry System Sales from local ordering to remote printing and food inventory tracking
- National account drop sales
- Assist and manage Service requests and local Tax calculation programming
- Set up trial pizza ordering system for major Dayton area pizza chain.